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The Power of Video Storytelling for Non-Profits


What You'll Learn:

Nonprofits must communicate some of the most important stories of our time, and video is one of the most powerful tools available. With the explosion of YouTube, mobile devices, KONY2012, and viral videos in general, you may be starting to understand the power of video storytelling, but might not necessarily know how to do it well. This visual and inspiring class will help get you started.

With tons of examples, we'll analyze the different types of advocacy video and learn why certain videos work so well, how they were created, and how they engage the masses. We'll also personalize the class to help you begin to develop a plan for your organization's video - What is your message? What is the most effective way to deliver this message? - and what you need to take those next steps.

This workshop will cover:

  • Why video, why now?
  • Using video to effectively share your story and fundraise
  • Different types of advocacy video and award winning examples
  • What should your video say?
  • Who can create this video for us?
  • Avoiding non-profit pitfalls
  • Planning for a video and what to budget
  • How your video can help distinguish you from other organizations

This workshop is co-taught by Dana Romanoff and Amy Marquis, a full-time editor on National Parks Magazine. Amy is also the founder and editor of The Digital Naturalist, a blog dedicated to improving advocacy videos. Last fall, she spent six weeks on assignment for the National Parks Conservation Association producing and directing two short films about Yosemite National Park.

Who Should Take This:

Anyone working for a non-profit or community organization which is considering using video to tell it's story - especially if you don't know where to begin!

Presented By Dana Romanoff & Amy Marquis.

PLEASE REGISTER at the BDA website. $69 BDA Members, $89 Non-Members

Tuesday August 4th, 2015