Prior to the most recent incentive announcement, the Colorado Office of Film Television and Media had approved about $900,000 in incentives for three new Coors Beer commercials (showing off the Colorado Rockies instead of Washington’s Cascades where the beer giant had been shooting spots), a High Noon Entertainment series called “The Prospectors,” about to air on the Weather Channel; a new Colorado history series now airing on Rocky Mountain PBS; and the relocation of Universal Sports’ production studios from California.
The higher state incentive played a key role in snagging each of these projects. For example, as soon as the incentive was passed by the legislature, High Noon pitched “The Prospectors” to the Weather Channel. “It was something that could be done here, but it also could be easily done in Utah with a 25 per cent rebate,” Zuckerman said. “High Noon approached us and asked us if we could incentivize it, and we felt that it was a terrific show for Colorado. It takes place in five or six different mountain communities. This is great branding for Colorado. It's really good for tourism. The Weather Channel is nationally watched. Many people will see this show and will discover towns that they never heard of, and see the local beauty and the cool places in the towns and these old main streets.”
Rocky Mountain PBS has already begun airing its incentivized series, “Colorado Experience,” focusing on historic events and people Colorado. “They had been producing virtually nothing here -- a news program and that's it for many years,” Zuckerman said, adding that the new incentive “energized” the public television network to expand local production.
Video Special Thanks:
Richard J. Schneider, Author
James Drake, Colorado Cinematographer
Henry Darrow McComas, Colorado Video Producer
5K Insight, Red Epic Rentals
Crooked Lake Productions, Colorado Video Production
Kevin Kerndt, Motion Graphics