You have just created one of your best pieces of creative work for your client.

Now what?

Your client’s next step is to deliver it to the right people, at the right time, and on the right platforms (and to still be under budget!) Whether it is to be distributed on TV, through digital channels, or on the radio, having an understanding of how the creative work will be pushed out to the target audience will make you a stronger production partner, and it could earn you some additional business. Join us as we dive into media buying with Suzanne Corriell, Chief Media Officer of Growth Marketing Werks, and Rachel Farha, CEO and Partner at One Floor Up.

In this one-hour lunchtime session you will:

• Discover how understanding media buying can help you become more valuable to your client.

• Investigate ways of making more money while saving your client money.

• Uncover ways of working with clients who don’t have a dedicated media buyer, or who work directly with TV/Radio station sales

Suzanne Corriell

Chief Media Officer, Growth Marketing Werks

Rachel Farha

CEO and Partner, One Floor Up